It's the snoop D-O-Double G

Ladies and Gents,

It's my pleasure to present you, Snoop Dogg representing...

wait for it

Air New Zealand!!!!
and yes, it's a airline from New Zealand, not a alcohol brand, not a new perfume line, not sportswear, but an airline. I must say, after watching the millions of product placement in music videos, this is quite refreshing and new. However, I must confess that I was slightly confused about the message it was trying to get across. I mean yes, it's always amazing to see snoop dogg because he is always sooo chillll, but it has nothing to do with the airline itself. It doesn't have any message in this video other than it's good to be a rap star so you can have tons of half naked women hanging around in your backyard.

Or, maybe it didn't try to have a message, it was merely an informative video about the company, using star power so that it increases its observability. I guess you can never have enough observability, right? But is it worth all that money spent on making the video? I am uncertain, compare to the most recent adidas video - Adidas is All In, it's unarguable that adidas has done a much better campaign(maybe that's also why adidas is one of the biggest sportswear brand out there), it addressed the star power and its message was coherent with the value of the company.



It certainly is nice to have a bling bling big star to represent your company, but it won't mean anything if it had no main message to support it.